Specially formulated from the original baby lotion, JOHNSON’S Baby Soft Cream softens and moisturizes your baby’s skin and is gentle enough to use every day. With CLINICALLY PROVEN MILDNESS formula, JOHNSON’S Baby Soft Cream is specially designed gentle for new-borns. Its classic baby fresh scent and hypoallergenic nature soothes and softens while nourishing your baby’s skin. JOHNSON’S Baby Soft Cream is also ideal for moisturising grown-up skin. JOHNSON’S baby care products. Trusted by moms for over 100 years! Features & Benefits: • Classic JOHNSON'S Baby fresh scent • CLINICALLY PROVEN MILDNESS formula designed gentle for sensitive new-born skin • Dermatologist-tested, Paediatrician-tested and hypoallergenic • Paraben-free About the brand: For over 125 years, JOHNSON’S has provided safe, mild and gentle products for babies and adults. All JOHNSON’S baby products are soap-free, hypoallergenic, dermatologist-tested and paraben-free as part of our promise to enable a healthy future for all babies. Every JOHNSON’S product is made with the purest and highest-quality ingredients because we are committed to happy, healthy development. How to use: Use JOHNSON’S baby soft cream after your baby's bath, for a gentle massage, or anytime your baby has dry skin. Massage cream over entire body to soften your baby’s skin. Safety warnings: Keep out of reach of children. Do not use if quality seal is broken. Ingredients: Aqua, Paraffinum Liquidum, C11-13 Isoparaffin, Polysorbate 20, Propylene Glycol, Hydroxypropyl Methylcellulose, Gylcol Distearate, Ceresin, Carbomer, Gylcol Stearate, Ethylhexylgylcerin, Panthenol, Diethylhexyl Sodium Sulfosuccinate, Copernicia Cerifera Cera, Gylcol, Sodium Chloride, Stearic Acid, Sodium Hydroxide, Phenoxyethanol, Parfum, CI 17200 

At JOHNSON’s we never stop raising the bar when it comes to what’s best for your baby, we’ve conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. JOHNSON’S products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents. JOHNSON’s choose gentle! 

From the manufacturer